Sports Teams, Tech Companies and Individuals need a decision culture that works under pressure.
Chelsea FC
Head of Psychology & Sport Science (2009-2023)
Consulted to players and coaches for over 800 First Team matches and 14 major trophies.
Built 2 data systems, BlueSprint (load management) and BluePoint (performance management)
Inaugurated Sports Science Department and co-developed Loan Department
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● Worked alongside managers including Carlo Ancelotti, Antonio Conte and Thomas Tuchel during the most successful period in the club's history - winning 3 Premier Leagues, 3x FA Cups, 2 Champions Leagues, and 6 other major trophies.
● Supported Academy and Women’s team.
● Advised head coaches before and after matches on communication, preparation, and player management.
● Achieved league-best injury prevention outcomes, including the lowest Premier League injury rate in 2021 with highest match load in Europe and winning Champions League.
Saudi Pro League
Head of Sporting Affairs (2023-25)
Inaugurated Sporting Affairs Department and build director-level team
Developed ‘Squad Mapping” system to manage club transfer window activity across the league
Built “Qima” (Value) data system to manage team and player load and performance across the league
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● Built a Director-Level Team comprising Directors of Technical Development, Fitness, Rehabilitation and Research.
● Led strategic medical, fitness, analysis and data projects to support development of technical programmes across 18 clubs.
● Designed and implemented processes for three transfer windows to support management of large government investment in foreign players.
I trust human judgement. I don't trust human memory.
My role is to build the data systems, processes and culture that allow effective decision-making under pressure.
“When we are under pressure we know what to do because we did it before and it worked” - Chelsea player
Podcasts and Posts
I post occasionally on LinkedIn and feature on podcasts. At the moment I am writing about football and (separately) sailing. I have a podcast series on the 2026 World Cup about to come out.
